Surely churches that draw young people today must have a super-cool vibe, young pastor with skinny jeans, a laser light kit in a new multimillion-dollar facility, or some other hype. Right?
Yes, we discovered some churches that are flashy and hip, and as a result they draw lots of young people. But this was certainly not the case for all of the congregations in our study—not even most.
One thriving church actually prided itself on not being hip.
The pastor wanted to drive the point home and emphasized to our team, “Our church is nothing flashy; just a great healthy place.” Tweet that
After conducting nearly 1,500 hour-long interviews and analyzing over 10,000 pages of research data, we’ve discovered that much of what we often think we need to engage teenagers and young adults perhaps isn’t so essential after all.
In the coming months, we look forward to countering several of these myths with the reality of what we’ve learned helps young people discover and love their churches. But there’s one BIG myth we want to do away with right now….more